Privacy Policy

Introduction

Welcome to the Seer mobile application (the "App"), operated by Seer, Inc. ("Seer", "we", "us" or "our"). Seer, Inc. is a company registered in Maryland, USA. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect from App users ("you" or "users"), how we use and share that information, and your rights regarding your data. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use the App.

Information We Collect

We collect several types of information from and about users of our App to provide and improve our services. This includes:

• Personal Identifiers: When you create an account or profile, we may collect personal details such as your name and email address. This information is used for account login, authentication, and to communicate with you (e.g., sending important updates about the App). If you sign in via Apple Sign-in or Google Sign-in, we receive information from your social account (for example, your name and email) as permitted by that service. We do not receive your social account password or more data than necessary – only the basic details required to set up or log in to your App account.
• Profile and Sensitive Information: As part of the App's features, we collect certain personal details you provide to personalize your experience. For example, you may choose to provide health-related information like your weight and height. You may also provide personal preferences such as your fashion style/personality details (e.g., whether you prefer vintage, bohemian, etc.). These details are considered sensitive personal data and we only collect them to deliver core App functionality – for instance, to tailor content or recommendations (such as style advice or sizing guidance) specifically to you. Providing this information is optional, but it may be necessary for full use of some features. We treat this data with special care and do not use it for any purpose other than to serve you within the App.
• Location Data: With your permission, the App may collect geolocation information from your device. This is used to provide location-based features, notably local weather reports within the App. Depending on your settings, this could include precise GPS location or general location (e.g., city or region). You will be prompted to grant or deny location access. If you grant access, the App will use your location only to display relevant weather updates and possibly to tailor the App content to your locale. You can choose to disable location permission at any time in your device's settings, and the App will then either use no location data or rely on you to manually input a location for weather information.
• Device and Usage Information: We automatically collect certain data about your device and how you use the App. This may include technical information such as your device model, operating system version, unique device identifiers or advertising ID, and the App version. We also collect usage data like the features you use, pages or screens you view, and the times and durations of your activities. This information helps us understand user engagement, diagnose performance issues, and improve the App's functionality. For example, it allows us to ensure the App is compatible with various devices and to optimize user experience.
• Log Data: When you interact with the App, our servers (or third-party servers on our behalf) may record information ("log data"), including your Internet Protocol (IP address), the date and time of each request, error logs or crash reports, and general app usage information. This data is used primarily for analytics and debugging purposes – for instance, to troubleshoot problems, guard against misuse (such as fraud or security threats), and analyze overall usage trends.

How We Use Your Information

We use the collected information for various purposes in operating and improving the App. These purposes include:

• Providing and Personalizing Services: We process your personal data to deliver the App's core features and content. For example, we use your weight, height, and fashion preferences to personalize content and recommendations for you, such as suggesting fashion tips or product sizes that align with your profile. Your location data is used to show local weather updates, enhancing your experience by providing relevant real-time information.
• Account Management and Authentication: Your email address (and name, if provided) is used to create and manage your user account, to authenticate you when you log in (especially if using Apple or Google login), and to maintain your profile. If you use social sign-in, we use the info from your Apple/Google account solely to streamline the login/registration process.
• Communication: We may use your contact information (like email) to send important notices or updates regarding the App. This includes verification emails, password reset assistance, updates to our terms or policies, and notifications about feature changes. We may also send promotional communications or newsletters about new features or offers if you have opted-in to receive them – you will have the ability to unsubscribe from such marketing emails at any time. (We will not send you marketing communications if you have not agreed to receive them.)
• Advertisements and Sponsorship: The App displays ads to support our free services. We may use some of your data to ensure ads are relevant – for instance, using general location to show region-appropriate advertisements or using non-identifiable demographics (like seeing that a user is interested in fashion) to allow our ad providers to present content that might interest you. Any advertising usage of data will comply with applicable privacy laws and, where required, we will obtain your consent (for example, on iOS you may be asked for permission to allow ad tracking). See "Third-Party Analytics and Advertising" below for more details on how advertising networks handle data.
• Analytics and Improvements: We analyze usage information (such as device details and in-app actions) to understand how our App is used and to identify areas for improvement. This helps us fix bugs, optimize compatibility and performance for different devices, and develop new features and services that better serve our users. For example, we might analyze which features are most popular or see how users navigate the interface, and use that insight to enhance the App's design and functionality. We may also use aggregated data (which does not identify you personally) to research trends or measure the effectiveness of our content and campaigns.
• Safety and Legal Uses: We may use information to maintain the safety, security, and integrity of our App and users. This includes monitoring for and preventing fraudulent, abusive, or unlawful activities. If necessary, we will use personal data to enforce our Terms of Service or to comply with legal obligations. For instance, we may retain and use certain information to meet record-keeping requirements, resolve disputes, protect our legal rights, or respond to lawful requests from public authorities (such as a court order or government inquiry).

We will only use your personal information for the purposes described above or for compatible purposes. If we need to use your data for an unrelated purpose, we will notify you and, if required, seek your consent.

How We Share Your Information

We understand the importance of your personal information and we do not sell your data to third parties for their own marketing or commercial purposes. We share user data only in the limited situations described below, and only with parties that ensure the protection of your data:

• Service Providers and Partners: We employ trusted third-party companies and individuals to facilitate our App's services or to perform services on our behalf. This includes, for example, cloud hosting providers (to store or process data), analytics services (to help us analyze usage), and customer support tools. These third parties have access to your personal information only to perform these tasks for us and are contractually obligated not to disclose or use it for any other purpose. We ensure that any service providers handling user data have privacy and security practices comparable to ours.

Third-Party Analytics and Advertising

We use third-party tools to support analytics and advertising in our App:

• Analytics: We integrate analytics SDKs such as Google Firebase Analytics and possibly the Facebook SDK to collect non-identifying data about how users interact with the App. These tools help us understand usage patterns (for example, which screens are most viewed, or how often certain features are used) so that we can improve our product. The information collected by these providers may include your device identifiers, IP address, timestamps, and events within the App. This data is generally aggregated and does not directly identify individual users to us. However, these providers may use cookies or similar tracking technologies within the app environment. We recommend you review Google's and Facebook's privacy policies to learn how they handle analytics data. We only use such analytics data for internal purposes of optimization and performance monitoring.
• Advertising: Our App displays ads through third-party ad networks such as Google AdMob/Ads (a Google service). These ad partners may collect certain device information (e.g., your device identifier/Advertising ID, IP address, general location, and information about ad interactions) to serve ads that are more relevant to you, to prevent showing you the same ad repeatedly, and to measure ad effectiveness. Ad networks may use technologies like mobile ad IDs or similar tracking to manage and target advertisements. No sensitive personal data (like your weight, height, or profile details) is shared with advertisers; they primarily use contextual data (like the content you're viewing in the App) or broad demographics. You have choices regarding personalized ads: for example, you can usually opt out of targeted advertising by enabling the “Limit Ad Tracking” or equivalent setting on your mobile device. If you are in a region where consent is required for ad tracking (such as the EU), the App will prompt you to grant or withhold permission for personalized ads. We only work with advertising partners that commit to complying with applicable privacy regulations.
• Social Login Providers: If you use Sign in with Apple or Sign in with Google to create or log into your account, certain data is shared between those providers and Seer, Inc. Specifically, we receive personal data from the provider (like your name and email) as described in “Information We Collect.” In turn, the fact that you have logged into our App may be recorded by that provider. We do not share any additional data about your App usage back to Apple or Google beyond what is necessary for authentication or as otherwise authorized by you. This exchange of information is governed by the privacy policy of the social login provider as well - we encourage you to review Apple's and Google's privacy policies for details on their handling of your credentials.
• Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid legal requests (for example, a subpoena, court order, or government demand). We may also disclose information if we believe, in good faith, that such action is necessary to protect and defend the rights, property, or safety of Seer, our users, or the public. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction (in compliance with applicable laws).
• Business Transfers: If Seer, Inc. is involved in a merger, acquisition, investment, or asset sale, or in the unlikely event of bankruptcy or receivership, your user data could be among the transferred assets. Should such a transfer occur, we will ensure the recipient of the data is bound by privacy obligations consistent with this policy, and we will provide notice before any personal data becomes subject to a different privacy policy. You would then have the opportunity to review any new terms or opt out if permitted.

Importantly, aside from the scenarios above, we do not share your personal information with third parties. In particular, we do not sell, rent, or give away your personal data to outside companies for their own marketing or advertising purposes. We also do not share your specific information with unrelated third parties except with your explicit consent. Any third parties that we do engage (as described) are there to assist us in providing the service to you and are not allowed to use your data for their independent use.

Data Retention and Deletion

We keep your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. In practice, this means:

• Account Data: If you create an account, we retain your profile information (like your email, weight/height, preferences) for as long as your account is active. This allows us to provide you with continuous service. If you choose to delete your account or if your account is inactive for an extended period, we will initiate deletion of your personal data associated with that account (unless we are required to keep it for legal reasons). Account deletion will result in removal or anonymization of personal info from our active databases, though it may take a short period to complete, and we may retain backup copies for a limited time (for example, in system backup archives) before those are overwritten.
• Usage Data: Analytics and log data are generally kept only for as long as needed for internal analysis. We might retain aggregated analytics data (which cannot identify a user) indefinitely for historical trend analysis. However, raw logs or device identifiers tied to you are either deleted or anonymized after a reasonable period (for instance, we might rotate or purge logs every 12 months) unless we need to retain them for security audits or legal compliance.
• Ad Data: Information collected via advertising networks (such as advertisement impressions or clicks) is largely handled by those third-party partners. We do not store personal ad-tracking data long term on our systems. Advertising IDs and related data on our end are typically reset when you reinstall the App or as per your device settings.
• Legal Retention: In certain cases, we may need to retain some information for longer to comply with legal obligations, resolve disputes, or enforce our agreements. For example, if we ban a user for misconduct or if we need to keep transaction records, we might retain the necessary data in accordance with applicable laws (such as tax, fraud prevention, or accounting regulations). During this period, the data will continue to be protected according to this Privacy Policy.

When we no longer have a legitimate need to keep your personal information, we will securely delete or anonymize it. If deletion is not feasible (for example, because the data is stored in secure backups), then we will isolate it from any further use until deletion is possible.

Your Rights and Choices

We want you to be in control of your personal information. Depending on your jurisdiction and subject to applicable law, you may have some or all of the following rights regarding the data we hold about you:

• Access and Correction: You have the right to request access to the personal data we hold about you, and to receive information about how we use it. You also have the right to request correction of any inaccurate personal information. In the App, you can review and update certain information directly (for example, you may edit your profile details like weight, height, or preferences). For any data not editable through the App, you can contact us (see Contact Us below) to make an access or correction request. We will respond as required by law.
• Data Portability: In some jurisdictions (such as the European Union under GDPR), you have the right to request a copy of the personal data you provided to us in a structured, commonly used, and machine-readable format, and you can ask us to transmit that data to another data controller where technically feasible.
• Withdrawal of Consent: Where our processing of your personal data is based on consent, you have the right to withdraw your consent at any time. For example, if you previously allowed us to collect precise location or to send you marketing emails, you can withdraw that consent by disabling location access in your device settings or by unsubscribing from marketing communications via the link provided in emails. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it may affect your ability to use certain features that rely on that data (for instance, turning off location means the weather feature won't function automatically).
• Account Deletion (Right to Erasure): You have the right to request deletion of your personal information. If you wish to delete your account or have us remove your data from our systems, you can use any account deletion function in the App (if available) or contact us directly with your request. Upon verification of your identity and request, we will delete your personal data (and your account, if applicable), except for information we are obligated to retain for legal or legitimate business purposes. Once your data is deleted, you will lose access to any content or services tied to that data, so please be sure this is what you intend. We will also notify third-party service providers to delete data they hold on our behalf, where applicable.
• Opt-Out of Data Collection: You can choose not to provide certain information or to disable certain data collection: for example, you may decline to give location permission (in which case location-based features will be limited), or you can opt out of analytics tracking by enabling any available opt-out mechanisms (some analytics SDKs honor the “Do Not Track” or device privacy settings). Additionally, as mentioned, you can limit targeted advertising through your device settings. While we will respect such choices, please note that some level of data collection (such as basic device info or crash logs) may be necessary for the App to function and maintain security.
• California Privacy Rights (CCPA): If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act (CCPA). These include the right to know what personal information we collect, the right to access that information, the right to request deletion (as described above), and the right to non-discrimination for exercising your privacy rights. As noted, we do not sell personal information. California users can exercise their rights by contacting us with a verifiable request (see Contact Us below). We will handle such requests in accordance with CCPA requirements.
• EU/UK Privacy Rights (GDPR): If you are in the European Union, United Kingdom, or a similar jurisdiction with comprehensive data protection laws, you are entitled to rights under the GDPR or equivalent regulations. These include the rights mentioned above (access, rectification, deletion, portability, restriction of processing, and objection to processing). You also have the right to lodge a complaint with a supervisory data protection authority in your country if you believe we have not handled your data lawfully. We rely on the following legal bases to process EU/UK personal data: consent (for optional data like health details or precise location, and for marketing communications), contract (processing that's necessary to provide the services you request, like using your data to deliver App features), and legitimate interests (for improvements, analytics, and fraud prevention, balanced with your rights). Where we rely on consent, you can withdraw it as noted above; where we rely on legitimate interests, you may have the right to object to our processing (particularly for marketing or profiling purposes).

These rights may be subject to certain exemptions or limitations under law. To exercise any applicable rights, please reach out to us (see Contact Us). We will respond to your request in accordance with the laws that apply to you, typically within 30 days. We may need to verify your identity before fulfilling certain requests (for your protection).

Data Security

We are committed to protecting your personal information. We implement industry-standard security measures to safeguard data against unauthorized access, alteration, disclosure, or destruction. These measures include technical, administrative, and physical safeguards appropriate to the sensitivity of the information. For example, we use encryption in transit (Secure Sockets Layer/SSL or equivalent protocols) to protect data exchanged between the App and our servers. We restrict access to personal data to authorized personnel and contractors who need it to operate our services and who are bound by strict confidentiality obligations. We also regularly review our information collection and storage practices to prevent unauthorized access.

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security. It is important that you also play a role in keeping your information safe: use a strong, unique password for your App account and do not share it with others. If you suspect any unauthorized access or use of your account, please notify us immediately. We will inform you, consistent with applicable law, if a data breach occurs that may compromise your privacy.

International Data Transfers

Our App is operated from the United States. If you are accessing the App from outside the U.S., be aware that your information will be transferred to and processed in the U.S. and possibly other countries. These countries may have data protection laws that are different from (and potentially less stringent than) the laws of your country of residence. We will take steps to ensure that your data receives an adequate level of protection in the jurisdictions where it is processed. For example, if we transfer personal information from the European Economic Area (EEA) or UK to the U.S., we will rely on appropriate legal mechanisms such as Standard Contractual Clauses or other approved safeguards to legitimize the transfer. By using the App or providing us with information, you consent to this transfer of your information to the U.S. and other countries as applicable.

Third-Party Websites and Services

The App may contain links to third-party websites or services, or integrate third-party features that are not operated by us (for example, a link to an external fashion blog, or social media share buttons). If you click on a third-party link or use an integrated service, you will be directed to that third party's site or service. This Privacy Policy does not apply to information collected by any third-party websites or services that are outside our control. We strongly advise you to review the Privacy Policy of every website or service you interact with. We are not responsible for the content, privacy, or security practices of such third parties. However, if you have feedback about third-party links shown in our App (for instance, if a link seems problematic), we welcome you to contact us.

Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. If we make material changes to how we collect or use your personal information, we will notify you by posting a prominent notice within the App or via other communication (such as by email to the address associated with your account). The notice will designate a reasonable advance effective date for the new terms. We encourage you to review this Privacy Policy periodically for any updates. Changes to this Privacy Policy are effective when they are posted here with a new “Effective Date.” Your continued use of the App after any changes signifies your acceptance of the revised policy. If you do not agree to the changes, you should stop using the App and, if you wish, contact us to have your data removed.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We value your privacy and will respond as promptly as possible. You can reach us at:

Seer, Inc. (Privacy Team)